Performance measurement
- Performance measurement
- Media impact
- Media post-test
- Media testing
- Merchandising test
- Promotional impact
Case study TF1 Publicite x Veet
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Case study Médiaperformances x Les 2 Vaches
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Ad4Sales Pushes the limits of Sales Impact Measurement
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Case study Médiaperformances x Coeur de Lion
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Case study TF1 Publicite x Ben & Jerry's
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Ad4Sales: the most powerful TV efficiency measurement
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Marketing accuracy: Case study Adot / Pom'Potes®.
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Case study Waze / Perrier® fines bulles
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Case study M6 / Blédina
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How Savencia validated its merchansing approach with MarketingScan?
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Case-study Waze / Vittel® & fruits infusés bio
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Case study TF1 Pub / Paco Rabanne
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How does Google measure advertising effectiveness with MarketingScan?
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Case-study S4M / Rexona
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“Trophées Études et Innovations 2018”: MarketingScan rewarded
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case study Actimel / Facebook
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TV / YouTube Complementarity: Orangina shakes sales
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MarketingScan measures the ROI of a Facebook campaign for Herta
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TV MayTea campaign results - SNPTV case study
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Institut du Commerce : l’interview de Xavier Hua
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170 years of LU: Mondelez optimizes the TV / YouTube mix
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Congratulations to d’aucy’s team, winner of the IFM 2016 Gold Meter!
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Case study Facebook / Buitoni
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Retour sur la saga publicitaire "Monster Munch"
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Mix TV / YouTube : Nestlé Dessert dope de 7% l’impact média sur ses ventes
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ROI on YouTube: Tapping into Personal Entertainment
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+6% de ventes grâce à l’optimisation d’une campagne TV
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Journée Nationale des Etudes – 21 janvier 2016
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Unilever optimizes the TV / Facebook mix with MarketingScan!
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Conférence Promo Research - 26 mars 2015
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42èmes Journées Annuelles IFM – 26 novembre 2014
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Conférence IFLS - « Comment accroitre votre efficacité ? »
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