Case studies

All

Performance measurement

Media impact

Media post-test
Media testing

Merchandising test
Promotional impact

Product testing

Market testing / new product
Packaging test
Post roll-out assessment

Case study TF1 Publicite x Veet

mdp-les2vaches-small-en

Case study Médiaperformances x Les 2 Vaches

mdp-coeurdelion-small-en

Case study Médiaperformances x Coeur de Lion

Case study TF1 Publicite x Ben & Jerry's

New packaging: case study Borges

Marketing accuracy: Case study Adot / Pom'Potes®.

Case study Waze / Perrier® fines bulles

Case study M6 / Blédina

How Savencia validated its merchansing approach with MarketingScan?

Case-study Waze / Vittel® & fruits infusés bio

Case study TF1 Pub / Paco Rabanne

google-interview-small

How does Google measure advertising effectiveness with MarketingScan?

s4m-mindshare-rexona-small

Case-study S4M / Rexona

trophées-innovation-small

“Trophées Études et Innovations 2018”: MarketingScan rewarded

ice-tea-google-small

Case study YouTube / Lipton Green Ice Tea

actimel-facebook-small

case study Actimel / Facebook

orangina google small

TV / YouTube Complementarity: Orangina shakes sales

MarketingScan measures the ROI of a Facebook campaign for Herta

TV MayTea campaign results - SNPTV case study

170 years of LU: Mondelez optimizes the TV / YouTube mix

Case study Facebook / Buitoni

Mix TV / YouTube : Nestlé Dessert dope de 7% l’impact média sur ses ventes

Journée Nationale des Etudes – 21 janvier 2016

Unilever optimizes the TV / Facebook mix with MarketingScan!

Conférence Promo Research - 26 mars 2015

42èmes Journées Annuelles IFM – 26 novembre 2014

Conférence IFLS - « Comment accroitre votre efficacité ? »

Conférence IFLS – 9 octobre 2014

Autour de BehaviorScan - "Les risques et opportunités d'un changement de nom"

mail-top-contactform