For the 3rd edition of the “Trophées Etudes & Innovations” organized par OFFREMEDIA avec Syntec Études, MarketingScan won the Gold trophy in the Data Intelligence/Marketing Sciences category.
The rewarded approach, managed by TF1 Publicité and Havas Media for the brand Puget, allowed to evaluate the efficiency on the sales of a multi-screen video campaign with data targeting.
Thanks to its test markets, MarketingScan was able to compare the efficiency between a buyer targeting media plan and a socio-demogaphic targeting media plan.
MarketingScan measured a better efficiency for the data campaign targeting on “olive oil buyers” which has generated +7% of incremental turnover compared to the socio-demographic campaign targeting on “women aged 25-59”, with the same net budget.
