While evaluating your media plan’s impact still plays a major role in maintaining your competitiveness, making the right media allocation decisions has become essential to brand strategy in today’s digital era and in the face of changing consumer media habits. Our customers pursue a two-fold objective: The impact on sales, on buying behaviour and ROI calculations are key performance indicators: assess them with our tailor-made media testing solutions. Our comprehensive media impact solutions are perfectly adapted to assess your French media campaign against the competition, before their launch, while they are on air and after. One of our tests will fit your specific needs: Measuring the performance of your media plans before deciding, and getting the right insights for fine-tuning/optimising them. Measure your ROI accurately, get a deeper understanding of your consumers’ behaviour and learn how to improve your next campaigns.
Anticipate, assess, measure
1. MEDIA TESTING:
2. MEDIA POST-TESTING:
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