efficacite-media

While evaluating your media plan’s impact still plays a major role in maintaining your competitiveness, making the right media allocation decisions has become essential to brand strategy in today’s digital era and in the face of changing consumer media habits.

Our customers pursue a two-fold objective:

  • They need to evaluate the sales impact of their large-scale campaigns to fine-tune them.
  • They also need to test new media allocation strategies and measure their effectiveness before implementation.

The impact on sales, on buying behaviour and ROI calculations are key performance indicators: assess them with our tailor-made media testing solutions.

Anticipate, assess, measure

Our comprehensive media impact solutions are perfectly adapted to assess your French media campaign against the competition, before their launch, while they are on air and after.

One of our tests will fit your specific needs:

1. MEDIA TESTING:

Measuring the performance of your media plans before deciding, and getting the right insights for fine-tuning/optimising them.

2. MEDIA POST-TESTING:

Measure your ROI accurately, get a deeper understanding of your consumers’ behaviour and learn how to improve your next campaigns.

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Unilever
Unilever
The MarketingScan market research has allowed us to measure the impact on sales of a change in the Facebook/TV Mix Media in order to optimize our communication strategy and investments. Thanks to its unique Media test plan, MarketingScan is able to modify Media broadcast settings in a localized area. Indeed, we could easily modify pressures…
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Unilever
Unilever
In order to increase the performances of our brands, we wished to measure the effect of a strengthening of their presence in Peak time TV. Considering the investment which it represents, it was very important to pre-test this strategy in real condition. Only the TV solution of MarketingScan allowed us to make it and to…
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Coca-Cola
Coca-Cola
By analyzing all the TV advertising campaigns implemented on our market over the past few years, MarketScan was able to establish the causal relationship between sales progression and campaign characteristics. [...] Each product manager now knows the key success factors of his/her campaigns thanks to TVScan: quality and lifespan of the commercial spot, GRP, timing…
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Philips
Philips
In our last campaign concerning one of our core product, One Blade, the MarketingScan study was able to make us quantify the impact of a digital investment (YouTube in that case), in support of our TV campaign. With significant uplifts, in term of volume and turnover on our offline sales, we could evaluate concretely the…
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MHD
MHD
With this MediaScan Affichage test, we were able to measure the precise impact of our campaign on sales. The results were both clearly presented and synthetic.   Market Research Analyst
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