The disappearance of third-party cookies, blocked by default by the Google Chrome and Safari browsers, will make it much more difficult to set up programmes to measure the effectiveness of digital advertising.
100% cookieless, the A/B testing protocols developed by MarketingScan already offer an ideal and widely proven alternative for measuring the impact of digital campaigns on sales in a reliable, rapid and objective way.
Aude MAUCLAIR, Market Research & Consumer Insight
We worked with MarketingScan to measure the performance of our digital campaigns using a AB testing methodology.
The results are very detailed, both in terms of volume and value sales uplift, ROI, as well as consumer data (recruitment, frequency, average spend)
This information is very helpful to draw operational conclusions, optimize our targeting and manage our next activations.
