Our expertise focuses on two core areas

• Product testing (brand innovation and packaging)
• Marketing performance measurement (media mix, merchandising, promotion and CRM)
  In actual distribution and buying conditions.

Unique testing and measurement solutions

MarketingScan relies on proprietary and complementary data sources and capabilities:

• A single-source panel (media & consumption behaviours) targeted at 3 urban areas representative of the French consumers.
• Hypermarket and Supermarket sales data from these same areas, with a total population of over 600,000 inhabitants.
• Data from the 14 million loyalty cards distributed by 2 retail groups (Auchan and Système U).

Our proprietary testing and measurement solutions are deeply set in the real world. We can assess a product at any stage in its life cycle.