Major business growth opportunities can be created by: We understand how important it is for our clients to assess the potential of any proposed project and associated support plans including media and promotional campaigns, before deciding to launch across France and committing to any necessary related investments. Only a test carried out in genuine buying conditions can offer the best prediction of your brand innovation’s future performance. It is only when your new product is on display in real stores that it can be subjected to real shoppers making genuine spending decisions. Using our captive test areas, representative of the French consumers, we perform a comprehensive assessment of your brand innovation while also delivering customised support. MarketingScan takes care of in-store listings of test products as well as daily store checks and shelf replenishment through our local field teams. We can replicate your intended support plan in our test areas by negotiating and implementing the following on your behalf: in-store campaigns including displays, product demonstrations, etc. and/or media campaigns on local TV, posters, radio, digital, cinema, press, etc. We develop a comprehensive evaluation of your brand’s potential based on in-store sales and purchase behaviour data. For deeper insights, we can also run in-store or after usage interviews of your new product’s buyers and non-buyers. Expected outcomes from testing in genuine market conditions are: An assessment of a new product’s impact as indicative of more widespread potential performance across France: An analysis of the effectiveness of any support plans used during the test with a view to improving the roll-out plan. An assessment of a new product’s impact as convincing evidence for sell-through: We help you to understand the “why” beyond the “what” with optional interviews of your new product’s buyers and non-buyers or any other shopper targets.
A comprehensive assessment of your brand innovation in genuine buying conditions
Optimise your brand innovation strategy by testing in genuine market conditions
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