Measuring your French nationwide media campaign’s impact with our post-testing solution is part of a general approach dealing with incrementality measurement, understanding the consumer dynamics at play, and ROI optimisation.

Media post-test: measuring the performance of your French nationwide campaigns

  • What is their effect on sales?
  • Is your media campaign cost-effective?
  • How should you optimise your campaign to boost incremental sales?
  • What is the attrition rate of your media campaigns on sales over time?

Advertisers need to track their campaigns’ cost-effectiveness across all media. Give yourself the means to measure your ROI with our post-testing tool.

Measure your campaign’s impact on buyers’ behaviour

We can perform media campaign post-testing using our dedicated, proprietary panel of representative French households.

We measure the net impact of your ad by comparing the buying trend between exposed and non-exposed individuals.

Additionally, we can set up dedicated protocols based on the data from French loyalty card schemes of Auchan, Système U and Cora retail chains, representing 16 million card holders.

With more than 1,000 post-tested campaigns under our belt to date, we can share relevant benchmark data and bring additional valuable insights to our clients.

Measure, analyse, optimise

MarketingScan media post-testing provides:

1) A comprehensive evaluation of campaign impact:

  • Incremental sales volume
  • Consumer dynamics: market penetration or increased average purchase volume?
  • Pure buyer acquisition
  • Campaign efficiency on your Marketing and Media targets
  • Defensive and/or offensive effect
  • Campaign impact on competitors and retailers’ own label brands

2) Ways to improve opportunities by analysing:

  • Synergy between media and promotion (advertised brand and competitors)
  • Ad sales impact by number of contacts
  • Response curves
  • Socio-demographic profiles reached
  • Media affinities of brand buyers
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