Wondering how to measure the performance of your media campaigns, merchandising initiatives, or promotional events? Building on real-world performance indicators, MarketingScan helps you meet your marketing objectives, convince retailers and determine your best strategy from various possible options. MEDIA IMPACT MERCHANDISING TEST PROMOTIONAL IMPACT CRM Analysing the true impact of a media campaign or a promotional event can be quite difficult. The sales trend is a key indicator but not sufficient to accurately measure the performance of an element within the marketing mix. Our performance measurement solutions will help you analyse your plans through shopper behaviour (purchases, first-time buyers, loyalty schemes, etc), their profiles, the opinion of aisle managers, relevant benchmarks and much more. We rely on genuine in-store analysis, or we simulate a totally new media context in a city. We do this to isolate the pure effect of the tested marketing leverage and to assess the actual future performance as accurately as possible. Our comprehensive range of performance measurement tools are tailored to your needs: – Media impact measurement: pre-testing and comparing the efficiency of different media spending strategies (changing media allocation, lowering or increasing pressure, revising scheduling: bursting, continuity, seasonality), or post-testing your nationwide campaigns (sales impact, ROI, consumer dynamics, ideas for optimisation, etc.). – In-store merchandising test: measuring the effect of your in-store initiatives (new shelf layout, new planogram, in-store materials, signposting, cross-merchandising) and convincing retailers to implement them. – Promotional impact measurement: understanding the shopper dynamics and identifying the most profitable promotional tactics: sustainable consumer acquisition, increasing loyalty, stockpiling effect.
We help you define objectives, measure impact and suggest improvements
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Performance measurement
Barilla
We wished to test a new Merchandising approach that was really strategic for us, as we needed to measure precisely the impact on volumes and revenue of this new shelf organization. We have chosen MarketingScan to test this new approach because we both needed to test it in real conditions and have a turnkey solution…
Read More Mondelez International
I conducted a test in real-life situation within test areas and I gladly recommend MarketingScan. I was quite satisfied with the implementation of this test. Several main differentiating benefits : ● The stores from their test areas are "protected", particularly from our competitors' operations, and are made sensitive to tests. This is all the more…
Read More Candia
We used Consumer Zoom to test our new merchandizing guideline, and we were forced to notice that the methodology is simple, easy to implement and so efficient! National Merchandizing Manager
Read More Panzani
As the offer in the Warm Sauces category changed, it became essential for us to adapt our merchandising approach according to Hypermarket & Supermarket channels. Interpretation by channels enabled us to identify growth points specific to each channel. Today, quantifying the volume-related profit generated by our merchandising approach is paramount to the project resale and…
Read More Groupe Panzani
We had the pleasure of working with MarketingScan on a media distribution issue on an iconic product in our portfolio: the Gnocchi to fry. The MarketingScan teams accompanied us on this project from start to finish, bringing us their expertise from many previous collaborations and allowed us to put in place the mechanics that would…
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