Wondering how to measure the performance of your media campaigns, merchandising initiatives, or promotional events? Building on real-world performance indicators, MarketingScan helps you meet your marketing objectives, convince retailers and determine your best strategy from various possible options. MEDIA IMPACT MERCHANDISING TEST PROMOTIONAL IMPACT CRM Analysing the true impact of a media campaign or a promotional event can be quite difficult. The sales trend is a key indicator but not sufficient to accurately measure the performance of an element within the marketing mix. Our performance measurement solutions will help you analyse your plans through shopper behaviour (purchases, first-time buyers, loyalty schemes, etc), their profiles, the opinion of aisle managers, relevant benchmarks and much more. We rely on genuine in-store analysis, or we simulate a totally new media context in a city. We do this to isolate the pure effect of the tested marketing leverage and to assess the actual future performance as accurately as possible. Our comprehensive range of performance measurement tools are tailored to your needs: – Media impact measurement: pre-testing and comparing the efficiency of different media spending strategies (changing media allocation, lowering or increasing pressure, revising scheduling: bursting, continuity, seasonality), or post-testing your nationwide campaigns (sales impact, ROI, consumer dynamics, ideas for optimisation, etc.). – In-store merchandising test: measuring the effect of your in-store initiatives (new shelf layout, new planogram, in-store materials, signposting, cross-merchandising) and convincing retailers to implement them. – Promotional impact measurement: understanding the shopper dynamics and identifying the most profitable promotional tactics: sustainable consumer acquisition, increasing loyalty, stockpiling effect.
We help you define objectives, measure impact and suggest improvements
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Performance measurement
Lactalis
Collaborating with MarketingScan during the implementation of our new "Quatuor" merchandizing approach in the self-service Cheese category allowed us to measure the impact and to validate the relevance of our views. The study results supported our application dossier for the firmly established 2010 French industry and business award organized by the French Merchandising Institute (IFM)…
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This study on product associations within the shopping cart gives us food for thought regarding merchandizing, helps us make decisions regarding floor-space use and promotions. Regarding promotions in particular, this helps us strengthen our speech during the high points and to be proactive with distributors. Catman Manager for Breakfast/PSA
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We wished to test a new Merchandising approach that was really strategic for us, as we needed to measure precisely the impact on volumes and revenue of this new shelf organization. We have chosen MarketingScan to test this new approach because we both needed to test it in real conditions and have a turnkey solution…
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Due to the evolution of the consumption patterns of the Spreadable category, it was essential for us to redesign the merchandising vision of the shelf. We chose to confront our new approach to the reality of the shoppers in the store with a turnkey test. In that test, MarketingScan teams take over negotiations with stores,…
Read More France Télévisions
We are very satisfied with this rigorous test conducted by MarketingScan in partnership with Danone and Mediacom. We have long been convinced that socio-demographic targeting is no longer sufficient and of the impact of France Télévisions' presence in media plans to optimise ROI. This still needed to be demonstrated, and that is the power of…
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