Wondering how to measure the performance of your media campaigns, merchandising initiatives, or promotional events? Building on real-world performance indicators, MarketingScan helps you meet your marketing objectives, convince retailers and determine your best strategy from various possible options. MEDIA IMPACT MERCHANDISING TEST PROMOTIONAL IMPACT CRM Analysing the true impact of a media campaign or a promotional event can be quite difficult. The sales trend is a key indicator but not sufficient to accurately measure the performance of an element within the marketing mix. Our performance measurement solutions will help you analyse your plans through shopper behaviour (purchases, first-time buyers, loyalty schemes, etc), their profiles, the opinion of aisle managers, relevant benchmarks and much more. We rely on genuine in-store analysis, or we simulate a totally new media context in a city. We do this to isolate the pure effect of the tested marketing leverage and to assess the actual future performance as accurately as possible. Our comprehensive range of performance measurement tools are tailored to your needs: – Media impact measurement: pre-testing and comparing the efficiency of different media spending strategies (changing media allocation, lowering or increasing pressure, revising scheduling: bursting, continuity, seasonality), or post-testing your nationwide campaigns (sales impact, ROI, consumer dynamics, ideas for optimisation, etc.). – In-store merchandising test: measuring the effect of your in-store initiatives (new shelf layout, new planogram, in-store materials, signposting, cross-merchandising) and convincing retailers to implement them. – Promotional impact measurement: understanding the shopper dynamics and identifying the most profitable promotional tactics: sustainable consumer acquisition, increasing loyalty, stockpiling effect.
We help you define objectives, measure impact and suggest improvements
How do we measure impact?
Related posts
Case-study S4M / Rexona
Learn more
“Trophées Études et Innovations 2018”: MarketingScan rewarded
Learn more
Performance measurement
Lactalis
Collaborating with MarketingScan during the implementation of our new "Quatuor" merchandizing approach in the self-service Cheese category allowed us to measure the impact and to validate the relevance of our views. The study results supported our application dossier for the firmly established 2010 French industry and business award organized by the French Merchandising Institute (IFM)…
Read More Unilever
The MarketingScan market research has allowed us to measure the impact on sales of a change in the Facebook/TV Mix Media in order to optimize our communication strategy and investments. Thanks to its unique Media test plan, MarketingScan is able to modify Media broadcast settings in a localized area. Indeed, we could easily modify pressures…
Read More Philips
In our last campaign concerning one of our core product, One Blade, the MarketingScan study was able to make us quantify the impact of a digital investment (YouTube in that case), in support of our TV campaign. With significant uplifts, in term of volume and turnover on our offline sales, we could evaluate concretely the…
Read More Barilla
We wished to test a new Merchandising approach that was really strategic for us, as we needed to measure precisely the impact on volumes and revenue of this new shelf organization. We have chosen MarketingScan to test this new approach because we both needed to test it in real conditions and have a turnkey solution…
Read More Bonduelle
Consumer Zoom has fully satisfied our expectations: they were able to produce a strongly accurate methodology based on the loyalty card data which allows us to measure the impact on sales & shopper behavior of our merchandising concept. We appreciate the precious following of the CZ Consultant. Internally as well as externally. The CZ study…
Read More
