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Wondering how to measure the performance of your media campaigns, merchandising initiatives, or promotional events? Building on real-world performance indicators, MarketingScan helps you meet your marketing objectives, convince retailers and determine your best strategy from various possible options.

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MEDIA IMPACT

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MERCHANDISING TEST

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PROMOTIONAL IMPACT

Picto CRM

CRM

We help you define objectives, measure impact and suggest improvements

Analysing the true impact of a media campaign or a promotional event can be quite difficult. The sales trend is a key indicator but not sufficient to accurately measure the performance of an element within the marketing mix.

Our performance measurement solutions will help you analyse your plans through shopper behaviour (purchases, first-time buyers, loyalty schemes, etc), their profiles, the opinion of aisle managers, relevant benchmarks and much more.

We rely on genuine in-store analysis, or we simulate a totally new media context in a city. We do this to isolate the pure effect of the tested marketing leverage and to assess the actual future performance as accurately as possible.

How do we measure impact?

Our comprehensive range of performance measurement tools are tailored to your needs:

Media impact measurement: pre-testing and comparing the efficiency of different media spending strategies (changing media allocation, lowering or increasing pressure, revising scheduling: bursting, continuity, seasonality), or post-testing your nationwide campaigns (sales impact, ROI, consumer dynamics, ideas for optimisation, etc.).

In-store merchandising test: measuring the effect of your in-store initiatives (new shelf layout, new planogram, in-store materials, signposting, cross-merchandising) and convincing retailers to implement them.

Promotional impact measurement: understanding the shopper dynamics and identifying the most profitable promotional tactics: sustainable consumer acquisition, increasing loyalty, stockpiling effect.

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Florette
Florette
This study allowed us to accurately evaluate the impact of our advertising on our sales by dissociating the effects in terms of recruitment and retention of our buyers. We chose the MarketingScan solution because we were convinced - a fortiori during the COVID period - that only an exposure based on audimeters would allow a…
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Sodebo
Sodebo
MarketingScan study provides us with a more business-like perspective on the midday shopper. We were able to conduct a precise and simple assessment of the potential of a nomadic snacking pole. We can now actively advise retailers on the offers to be devised and the levers to be activated to create more growth.    Category…
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Bledina
Bledina
The results of the MarketingScan study on the impact of our CRM program allowed us to make informed and rational decisions. They will greatly help us optimize our action plan! Head of Media and CRM Group
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France Télévisions
France Télévisions
We are very satisfied with this rigorous test conducted by MarketingScan in partnership with Danone and Mediacom. We have long been convinced that socio-demographic targeting is no longer sufficient and of the impact of France Télévisions' presence in media plans to optimise ROI. This still needed to be demonstrated, and that is the power of…
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Unilever
Unilever
In order to increase the performances of our brands, we wished to measure the effect of a strengthening of their presence in Peak time TV. Considering the investment which it represents, it was very important to pre-test this strategy in real condition. Only the TV solution of MarketingScan allowed us to make it and to…
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