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Wondering how to measure the performance of your media campaigns, merchandising initiatives, or promotional events? Building on real-world performance indicators, MarketingScan helps you meet your marketing objectives, convince retailers and determine your best strategy from various possible options.

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MEDIA IMPACT

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MERCHANDISING TEST

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PROMOTIONAL IMPACT

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CRM

We help you define objectives, measure impact and suggest improvements

Analysing the true impact of a media campaign or a promotional event can be quite difficult. The sales trend is a key indicator but not sufficient to accurately measure the performance of an element within the marketing mix.

Our performance measurement solutions will help you analyse your plans through shopper behaviour (purchases, first-time buyers, loyalty schemes, etc), their profiles, the opinion of aisle managers, relevant benchmarks and much more.

We rely on genuine in-store analysis, or we simulate a totally new media context in a city. We do this to isolate the pure effect of the tested marketing leverage and to assess the actual future performance as accurately as possible.

How do we measure impact?

Our comprehensive range of performance measurement tools are tailored to your needs:

Media impact measurement: pre-testing and comparing the efficiency of different media spending strategies (changing media allocation, lowering or increasing pressure, revising scheduling: bursting, continuity, seasonality), or post-testing your nationwide campaigns (sales impact, ROI, consumer dynamics, ideas for optimisation, etc.).

In-store merchandising test: measuring the effect of your in-store initiatives (new shelf layout, new planogram, in-store materials, signposting, cross-merchandising) and convincing retailers to implement them.

Promotional impact measurement: understanding the shopper dynamics and identifying the most profitable promotional tactics: sustainable consumer acquisition, increasing loyalty, stockpiling effect.

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Andros
Andros
Due to the evolution of the consumption patterns of the Spreadable category, it was essential for us to redesign the merchandising vision of the shelf. We chose to confront our new approach to the reality of the shoppers in the store with a turnkey test. In that test, MarketingScan teams take over negotiations with stores,…
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Lactalis
Lactalis
Collaborating with MarketingScan during the implementation of our new "Quatuor" merchandizing approach in the self-service Cheese category allowed us to measure the impact and to validate the relevance of our views. The study results supported our application dossier for the firmly established 2010 French industry and business award organized by the French Merchandising Institute (IFM)…
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Procter & Gamble
Procter & Gamble
The study conducted with MarketingScan showed that our merchandising approach has generated an increase of the turnover and has activated the traffic on the product category. This analysis based on the own retailer stores and the support of CZ consultants throughout the study enabled us to make the difference and we finally managed to convince…
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MHD
MHD
With this MediaScan Affichage test, we were able to measure the precise impact of our campaign on sales. The results were both clearly presented and synthetic.   Market Research Analyst
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Bonduelle
Bonduelle
Consumer Zoom has fully satisfied our expectations: they were able to produce a strongly accurate methodology based on the loyalty card data which allows us to measure the impact on sales & shopper behavior of our merchandising concept. We appreciate the precious following of the CZ Consultant. Internally as well as externally. The CZ study…
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