Wondering how to measure the performance of your media campaigns, merchandising initiatives, or promotional events? Building on real-world performance indicators, MarketingScan helps you meet your marketing objectives, convince retailers and determine your best strategy from various possible options. MEDIA IMPACT MERCHANDISING TEST PROMOTIONAL IMPACT CRM Analysing the true impact of a media campaign or a promotional event can be quite difficult. The sales trend is a key indicator but not sufficient to accurately measure the performance of an element within the marketing mix. Our performance measurement solutions will help you analyse your plans through shopper behaviour (purchases, first-time buyers, loyalty schemes, etc), their profiles, the opinion of aisle managers, relevant benchmarks and much more. We rely on genuine in-store analysis, or we simulate a totally new media context in a city. We do this to isolate the pure effect of the tested marketing leverage and to assess the actual future performance as accurately as possible. Our comprehensive range of performance measurement tools are tailored to your needs: – Media impact measurement: pre-testing and comparing the efficiency of different media spending strategies (changing media allocation, lowering or increasing pressure, revising scheduling: bursting, continuity, seasonality), or post-testing your nationwide campaigns (sales impact, ROI, consumer dynamics, ideas for optimisation, etc.). – In-store merchandising test: measuring the effect of your in-store initiatives (new shelf layout, new planogram, in-store materials, signposting, cross-merchandising) and convincing retailers to implement them. – Promotional impact measurement: understanding the shopper dynamics and identifying the most profitable promotional tactics: sustainable consumer acquisition, increasing loyalty, stockpiling effect.
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Performance measurement
JDE
Thanks to the MarketingScan study, we were able to precisely measure the additional turnover generated by our CRM program, with a very appreciable granularity of analysis: impact by source of recruitment, by activated sub-targets, according to seniority in the program and also with an extremely fine reading of effectiveness by range and product. In addition,…
Read More LU
By conducting the analysis of this major category-related project openly with the retailer, we were able to distance ourselves and to part with the sole objective of selling a project so that we could distance ourselves, ask ourselves the relevant questions and ultimately make a common religion of supporting the chosen approach. Category Manager
Read More Barilla
We wished to test a new Merchandising approach that was really strategic for us, as we needed to measure precisely the impact on volumes and revenue of this new shelf organization. We have chosen MarketingScan to test this new approach because we both needed to test it in real conditions and have a turnkey solution…
Read More Panzani
As the offer in the Warm Sauces category changed, it became essential for us to adapt our merchandising approach according to Hypermarket & Supermarket channels. Interpretation by channels enabled us to identify growth points specific to each channel. Today, quantifying the volume-related profit generated by our merchandising approach is paramount to the project resale and…
Read More Bonduelle
Consumer Zoom has fully satisfied our expectations: they were able to produce a strongly accurate methodology based on the loyalty card data which allows us to measure the impact on sales & shopper behavior of our merchandising concept. We appreciate the precious following of the CZ Consultant. Internally as well as externally. The CZ study…
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