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Wondering how to measure the performance of your media campaigns, merchandising initiatives, or promotional events? Building on real-world performance indicators, MarketingScan helps you meet your marketing objectives, convince retailers and determine your best strategy from various possible options.

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MEDIA IMPACT

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MERCHANDISING TEST

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PROMOTIONAL IMPACT

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CRM

We help you define objectives, measure impact and suggest improvements

Analysing the true impact of a media campaign or a promotional event can be quite difficult. The sales trend is a key indicator but not sufficient to accurately measure the performance of an element within the marketing mix.

Our performance measurement solutions will help you analyse your plans through shopper behaviour (purchases, first-time buyers, loyalty schemes, etc), their profiles, the opinion of aisle managers, relevant benchmarks and much more.

We rely on genuine in-store analysis, or we simulate a totally new media context in a city. We do this to isolate the pure effect of the tested marketing leverage and to assess the actual future performance as accurately as possible.

How do we measure impact?

Our comprehensive range of performance measurement tools are tailored to your needs:

Media impact measurement: pre-testing and comparing the efficiency of different media spending strategies (changing media allocation, lowering or increasing pressure, revising scheduling: bursting, continuity, seasonality), or post-testing your nationwide campaigns (sales impact, ROI, consumer dynamics, ideas for optimisation, etc.).

In-store merchandising test: measuring the effect of your in-store initiatives (new shelf layout, new planogram, in-store materials, signposting, cross-merchandising) and convincing retailers to implement them.

Promotional impact measurement: understanding the shopper dynamics and identifying the most profitable promotional tactics: sustainable consumer acquisition, increasing loyalty, stockpiling effect.

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Candia
Candia
We used Consumer Zoom to test our new merchandizing guideline, and we were forced to notice that the methodology is simple, easy to implement and so efficient!   National Merchandizing Manager  
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Johnson & Johnson
Johnson & Johnson
Based on real purchases, the CZ segmentation study turned out to be an essential asset to complete and give a meaning to our traditional studies. It brought to light the existence of an economic axis (promotion vs. standard products market key entry), important for the shopper when he is in front of the shelf. It…
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Panzani
Panzani
As the offer in the Warm Sauces category changed, it became essential for us to adapt our merchandising approach according to Hypermarket & Supermarket channels. Interpretation by channels enabled us to identify growth points specific to each channel. Today, quantifying the volume-related profit generated by our merchandising approach is paramount to the project resale and…
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Bonduelle
Bonduelle
Consumer Zoom has fully satisfied our expectations: they were able to produce a strongly accurate methodology based on the loyalty card data which allows us to measure the impact on sales & shopper behavior of our merchandising concept. We appreciate the precious following of the CZ Consultant. Internally as well as externally. The CZ study…
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Unilever
Unilever
The MarketingScan market research has allowed us to measure the impact on sales of a change in the Facebook/TV Mix Media in order to optimize our communication strategy and investments. Thanks to its unique Media test plan, MarketingScan is able to modify Media broadcast settings in a localized area. Indeed, we could easily modify pressures…
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