Wondering how to measure the performance of your media campaigns, merchandising initiatives, or promotional events? Building on real-world performance indicators, MarketingScan helps you meet your marketing objectives, convince retailers and determine your best strategy from various possible options. MEDIA IMPACT MERCHANDISING TEST PROMOTIONAL IMPACT CRM Analysing the true impact of a media campaign or a promotional event can be quite difficult. The sales trend is a key indicator but not sufficient to accurately measure the performance of an element within the marketing mix. Our performance measurement solutions will help you analyse your plans through shopper behaviour (purchases, first-time buyers, loyalty schemes, etc), their profiles, the opinion of aisle managers, relevant benchmarks and much more. We rely on genuine in-store analysis, or we simulate a totally new media context in a city. We do this to isolate the pure effect of the tested marketing leverage and to assess the actual future performance as accurately as possible. Our comprehensive range of performance measurement tools are tailored to your needs: – Media impact measurement: pre-testing and comparing the efficiency of different media spending strategies (changing media allocation, lowering or increasing pressure, revising scheduling: bursting, continuity, seasonality), or post-testing your nationwide campaigns (sales impact, ROI, consumer dynamics, ideas for optimisation, etc.). – In-store merchandising test: measuring the effect of your in-store initiatives (new shelf layout, new planogram, in-store materials, signposting, cross-merchandising) and convincing retailers to implement them. – Promotional impact measurement: understanding the shopper dynamics and identifying the most profitable promotional tactics: sustainable consumer acquisition, increasing loyalty, stockpiling effect.
We help you define objectives, measure impact and suggest improvements
How do we measure impact?
Related posts
Case study: Badoit × Médiaperformances × WPP Media
Learn more
TV Sponsorship: measuring incremental business impact
Learn more
Performance measurement
Lactalis
Collaborating with MarketingScan during the implementation of our new "Quatuor" merchandizing approach in the self-service Cheese category allowed us to measure the impact and to validate the relevance of our views. The study results supported our application dossier for the firmly established 2010 French industry and business award organized by the French Merchandising Institute (IFM)…
Read More Candia
We used Consumer Zoom to test our new merchandizing guideline, and we were forced to notice that the methodology is simple, easy to implement and so efficient! National Merchandizing Manager
Read More Bledina
The results of the MarketingScan study on the impact of our CRM program allowed us to make informed and rational decisions. They will greatly help us optimize our action plan! Head of Media and CRM Group
Read More Unilever
The MarketingScan market research has allowed us to measure the impact on sales of a change in the Facebook/TV Mix Media in order to optimize our communication strategy and investments. Thanks to its unique Media test plan, MarketingScan is able to modify Media broadcast settings in a localized area. Indeed, we could easily modify pressures…
Read More LU
By conducting the analysis of this major category-related project openly with the retailer, we were able to distance ourselves and to part with the sole objective of selling a project so that we could distance ourselves, ask ourselves the relevant questions and ultimately make a common religion of supporting the chosen approach. Category Manager
Read More
