![orangina-google orangina-google](https://www.marketingscan.com/wp-content/uploads//2018/02/orangina-google.jpg)
For more than 45 years, Orangina is shaking French people with refreshing ads.
But, in an ultra-connected era, how to maximize reach and engage 18-34 year olds? How to boost sales?
The French brand of soft-drinks tests, with MarketingScan, the complementarity between TV and YouTube by adding the equivalent of 11% of GRP TV on YouTube to its initial TV plan.