Today’s shoppers are given access to innumerable choices. Most buying decisions are made as they stand in front of store shelves. Therefore, merchandising has become an essential driver for increasing brand sales.

There are many opportunities to satisfy shoppers’ requirements, drive market growth, and increase your sales. You can develop new merchandising recommendations, adapt the shelf layout to the growing offer, look for growth opportunities beyond the original shelf with cross-merchandising, enhance the shopper’s experience etc.

An in-store merchandising test with MarketingScan gives you the required guarantees to reassure retailers. We understand that they expect to receive solid evidence of real sales impact of the merits of following your recommendations and before agreeing to a wider roll-out.