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Today’s shoppers are given access to innumerable choices. Most buying decisions are made as they stand in front of store shelves. Therefore, merchandising has become an essential driver for increasing brand sales.

There are many opportunities to satisfy shoppers’ requirements, drive market growth, and increase your sales. You can develop new merchandising recommendations, adapt the shelf layout to the growing offer, look for growth opportunities beyond the original shelf with cross-merchandising, enhance the shopper’s experience etc.

An in-store merchandising test with MarketingScan gives you the required guarantees to reassure retailers. We understand that they expect to receive solid evidence of real sales impact of the merits of following your recommendations and before agreeing to a wider roll-out.

Two in-store testing solutions with the same merchandising expertise

With the rich experience of over such 300 tests to date (planogram, in-store material, signposting, furniture, secondary placement, etc), we provide you with two options:

1. A ready-to-use merchandising test:

 

We manage the negotiation, listing and follow-up, and we perform an impact analysis for your new layout on sales. The performance of the tested option in test stores across the various retail chains in our areas, is compared to a group of control stores.

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2. A merchandising test in Auchan, Système U or Cora retail chains:

Are you interested in working with one of these retailers on new recommendations? We can help you with the setting up of paired test and control store groups and perform the impact analysis. We can also assist you to share the results with the retailer.

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Use powerful arguments to convince retailers

  • Incremental turnover for category, segments and brands
  • Explanatory shopper dynamics (traffic, basket spend, purchase frequency, size of basket, crossover purchases, profiles, etc.)
  • Aisle managers’ opinions
  • Shoppers’ perceptions

Option to identify sales for each in-store location for cross-merchandising tests.

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Bonduelle
Bonduelle
Consumer Zoom has fully satisfied our expectations: they were able to produce a strongly accurate methodology based on the loyalty card data which allows us to measure the impact on sales & shopper behavior of our merchandising concept. We appreciate the precious following of the CZ Consultant. Internally as well as externally. The CZ study…
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Candia
Candia
We used Consumer Zoom to test our new merchandizing guideline, and we were forced to notice that the methodology is simple, easy to implement and so efficient!   National Merchandizing Manager  
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Procter & Gamble
Procter & Gamble
The study conducted with MarketingScan showed that our merchandising approach has generated an increase of the turnover and has activated the traffic on the product category. This analysis based on the own retailer stores and the support of CZ consultants throughout the study enabled us to make the difference and we finally managed to convince…
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Andros
Andros
Due to the evolution of the consumption patterns of the Spreadable category, it was essential for us to redesign the merchandising vision of the shelf. We chose to confront our new approach to the reality of the shoppers in the store with a turnkey test. In that test, MarketingScan teams take over negotiations with stores,…
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Mondelez International
Mondelez International
I conducted a test in real-life situation within test areas and I gladly recommend MarketingScan. I was quite satisfied with the implementation of this test. Several main differentiating benefits : ● The stores from their test areas are "protected", particularly from our competitors' operations, and are made sensitive to tests. This is all the more…
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