Today’s shoppers are given access to innumerable choices. Most buying decisions are made as they stand in front of store shelves. Therefore, merchandising has become an essential driver for increasing brand sales. There are many opportunities to satisfy shoppers’ requirements, drive market growth, and increase your sales. You can develop new merchandising recommendations, adapt the shelf layout to the growing offer, look for growth opportunities beyond the original shelf with cross-merchandising, enhance the shopper’s experience etc. An in-store merchandising test with MarketingScan gives you the required guarantees to reassure retailers. We understand that they expect to receive solid evidence of real sales impact of the merits of following your recommendations and before agreeing to a wider roll-out. With the rich experience of over such 400 tests to date (planogram, in-store material, signposting, furniture, secondary placement, etc), we provide you with two options: We manage the negotiation, listing and follow-up, and we perform an impact analysis for your new layout on sales. The performance of the tested option in test stores across the various retail chains in our areas, is compared to a group of control stores. Are you interested in working with one of these retailers on new recommendations? We can help you with the setting up of paired test and control store groups and perform the impact analysis. We can also assist you to share the results with the retailer. Option to identify sales for each in-store location for cross-merchandising tests.
Two in-store testing solutions with the same merchandising expertise
1. A ready-to-use merchandising test:
2. A merchandising test in Auchan, Système U or Cora retail chains:
Use powerful arguments to convince retailers
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Merchandising test in real stores
LU
By conducting the analysis of this major category-related project openly with the retailer, we were able to distance ourselves and to part with the sole objective of selling a project so that we could distance ourselves, ask ourselves the relevant questions and ultimately make a common religion of supporting the chosen approach. Category Manager
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Based on real purchases, the CZ segmentation study turned out to be an essential asset to complete and give a meaning to our traditional studies. It brought to light the existence of an economic axis (promotion vs. standard products market key entry), important for the shopper when he is in front of the shelf. It…
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I conducted a test in real-life situation within test areas and I gladly recommend MarketingScan. I was quite satisfied with the implementation of this test. Several main differentiating benefits : ● The stores from their test areas are "protected", particularly from our competitors' operations, and are made sensitive to tests. This is all the more…
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Collaborating with MarketingScan during the implementation of our new "Quatuor" merchandizing approach in the self-service Cheese category allowed us to measure the impact and to validate the relevance of our views. The study results supported our application dossier for the firmly established 2010 French industry and business award organized by the French Merchandising Institute (IFM)…
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This study on product associations within the shopping cart gives us food for thought regarding merchandizing, helps us make decisions regarding floor-space use and promotions. Regarding promotions in particular, this helps us strengthen our speech during the high points and to be proactive with distributors. Catman Manager for Breakfast/PSA
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