For the launch of its new Rexona Protection Active+ range, the brand called on Mindshare and S4M to launch an unprecedented Moment Marketing campaign, whose goal was to isolate and measure the real impact of mobile ads on the revenue of retail-sold brands.
To measure the actual impact of ad exposure on antiperspirant sales, MarketingScan targeted a specific city with S4M’s campaign and compared sales results with a non-exposed sample city.
Campaign Results :
- +11% sales uplift on the new Rexona range in the targeted city, with a 9% and 12% sales uplift on men’s products and women’s products respectively.
- +6% rise in sales for the brand as a whole in exposed shops.
