MarketingScan innovates by offering brands the unique ability to test the contribution of performance related to Facebook investment:
- Within a cross-media plan in line with the brand’s budget
- In real conditions with measure on in-store sales
+ 20% of sales generated (volume and units sold) by the Facebook plan + optimum TV vs the 100% TV plan
“MarketingScan allowed us to measure the impact on sales of a change in the Facebook/TV mix media in order to optimize our communication strategy and investments.
Thanks to its unique media test platform, MarketingScan is able to modify media broadcasting in localized areas.
Indeed, we could easily modify pressures delivered on TV and Facebook to highlight the best media mix for the required target that optimizes our sales.”
Anne-Gabrielle DANGU – Media & CRM Director UNILEVER