![marketing-scan-icon-512 marketing-scan-icon-512](https://www.marketingscan.com/wp-content/uploads//2016/10/marketing-scan-icon-512-90x90.jpg)
MarketingScan’s 3 PROPRIETARY TESTING AND MEASUREMENT SOLUTIONS:
![](https://www.marketingscan.com/wp-content/uploads//2016/11/methodologie-pannel-single-source.png)
A single-source panel (media & consumer behaviours) targeted at 3 urban areas representative of French consumers: Angers – Le Mans – Poitiers
![](https://www.marketingscan.com/wp-content/uploads//2016/11/methodo-donnees-de-vente.png)
Hypermarket and Supermarket sales data for these same catchment areas, with a total population of over 600,000 inhabitants
![](https://www.marketingscan.com/wp-content/uploads//2016/11/methodologie-carte-fidelite.png)
Data from the 16 million loyalty cards distributed by 3 French retail groups (Auchan, Système U and Cora)
A/B TESTING
![](https://www.marketingscan.com/wp-content/uploads//2016/11/carte-methodo.png)
- 3 representative and captive test areas
- Different media activation options offered:
- Digital: Using geotargeting and in liaison with the media networks, we create and place customised campaign spots or we can cut them
- TV: We create or substitute spots across 2 test areas using MarketingScan’s studio
- Retail panel
- Consumer panel
- Continuous promotional audit
- Across all devices