

A single-source panel (media & consumer behaviours) targeted at 3 urban areas representative of French consumers: Angers – Le Mans – Poitiers

Hypermarket and Supermarket sales data for these same catchment areas, with a total population of over 600,000 inhabitants

Data from the 14 million loyalty cards distributed by 2 French retail groups (Auchan and Système U)
A/B TESTING

- 3 representative and captive test areas
- Different media activation options offered:
- Digital: Using geotargeting and in liaison with the media networks, we create and place customised campaign spots or we can cut them
- TV: We create or substitute spots across 2 test areas using MarketingScan’s studio
- Retail panel
- Consumer panel
- Continuous promotional audit
- Across all devices