Product testing

We needed to evaluate quickly the emergence, the attractiveness and the understanding of the concept of our new ranges Légumiô in real life condition. Conducting this study in store with shoppers in real condition of purchase is really an added value for us. The answers provided are clear and concrete, and we can easily build…

Ferrero strives for test in real life conditions whether we want to test a new product or a new merchandising strategy. This approach is much more relevant than a simulated test.This methodology is the only one able to guarantee more precise predictions. MarketingScan is seen as a best in class inside our group Ferrero regarding…

Your work on assortment raised much interest during category review by offering a point of view that was complementary but also much more intuitive and visual than traditional assortment optimization models (Assortman, Consumer optimizer...).   Research Manager

Through this first collaboration, Mc Cormick's Catman teams appreciated the quality of the MarketingScan service: the insights are operational and can be used directly in category reviews. The support, advice and exchanges on issues are of good quality and are on the agenda. There is real expertise generating real added value to our client approaches.…

Following our test, we are fully satisfied. We now have solid backed up figures to be used in-house. We are more confident in the future because we were able to anticipate the future actions of the brand and of the market within the test market. Thanks to the BehaviorScan methodology, we now have precise answers…

With the MarketingScan test market, we were able to validate our Marketing mix and our launch plan for Philadelphia. For example, the results had us question the efficiency of our TV advertising campaigns and later optimize the copy. Besides, we also adapted our promotional strategy, since we now know the most efficient way to invest…

This innovation assessment provided us with clear teachings as to our launch performance, a light on the additional sales generated, but also on its recruitment power and on the type of customer reached. This provides us with key elements to strengthen its positioning in stores. This MarketingScan innovation assessment has become "best practice" on a…

On our markets, launch analysis often comes late because of the lack of buyers in the study samples. Thanks to Consumer Zoom, we were rapidly able to draw a thorough assessment and to precisely analyze customer flows in order to fully understand the impact of our innovation on the performance of our existing mixes. Category…

With this innovation assessment, we were able to confirm that our marketing target was hit. We are now more confident in making investment decisions in support of this innovation, and therefore in securing its potential at retailers.    Brand Manager