Media impact

Florette
Florette
This study allowed us to accurately evaluate the impact of our advertising on our sales by dissociating the effects in terms of recruitment and retention of our buyers. We chose the MarketingScan solution because we were convinced - a fortiori during the COVID period - that only an exposure based on audimeters would allow a…
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Groupe Panzani
Groupe Panzani
We had the pleasure of working with MarketingScan on a media distribution issue on an iconic product in our portfolio: the Gnocchi to fry. The MarketingScan teams accompanied us on this project from start to finish, bringing us their expertise from many previous collaborations and allowed us to put in place the mechanics that would…
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France Télévisions
France Télévisions
We are very satisfied with this rigorous test conducted by MarketingScan in partnership with Danone and Mediacom. We have long been convinced that socio-demographic targeting is no longer sufficient and of the impact of France Télévisions' presence in media plans to optimise ROI. This still needed to be demonstrated, and that is the power of…
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Philips
Philips
In our last campaign concerning one of our core product, One Blade, the MarketingScan study was able to make us quantify the impact of a digital investment (YouTube in that case), in support of our TV campaign. With significant uplifts, in term of volume and turnover on our offline sales, we could evaluate concretely the…
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Unilever
Unilever
In order to increase the performances of our brands, we wished to measure the effect of a strengthening of their presence in Peak time TV. Considering the investment which it represents, it was very important to pre-test this strategy in real condition. Only the TV solution of MarketingScan allowed us to make it and to…
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MHD
MHD
With this MediaScan Affichage test, we were able to measure the precise impact of our campaign on sales. The results were both clearly presented and synthetic.   Market Research Analyst
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Florette
Florette
Through the MediaScan Exposure Effect post test, we were able in a single study to understand the holistic effects of our communication : The impact of our campaign in terms of creative impact, visibility and brand linkage . Its strength to foster call to action within our consumers and its impact on awareness, brand image.…
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Coca-Cola
Coca-Cola
By analyzing all the TV advertising campaigns implemented on our market over the past few years, MarketScan was able to establish the causal relationship between sales progression and campaign characteristics. [...] Each product manager now knows the key success factors of his/her campaigns thanks to TVScan: quality and lifespan of the commercial spot, GRP, timing…
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Unilever
Unilever
The MarketingScan market research has allowed us to measure the impact on sales of a change in the Facebook/TV Mix Media in order to optimize our communication strategy and investments. Thanks to its unique Media test plan, MarketingScan is able to modify Media broadcast settings in a localized area. Indeed, we could easily modify pressures…
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