CRM impact

Thanks to the MarketingScan study, we were able to precisely measure the additional turnover generated by our CRM program, with a very appreciable granularity of analysis: impact by source of recruitment, by activated sub-targets, according to seniority in the program and also with an extremely fine reading of effectiveness by range and product. In addition,…

The results of the MarketingScan study on the impact of our CRM program allowed us to make informed and rational decisions. They will greatly help us optimize our action plan! Head of Media and CRM Group