Merchandising test

Due to the evolution of the consumption patterns of the Spreadable category, it was essential for us to redesign the merchandising vision of the shelf. We chose to confront our new approach to the reality of the shoppers in the store with a turnkey test. In that test, MarketingScan teams take over negotiations with stores,…

Thanks to MarketingScan's operational recommendations we are able to list our actions. The restitution of the results was very clear, despite the complexity of the problems. We now know what are the priorities that enable us to ensure the success of our strategy.   Anaïs Caroff, CMI - Business Analyst

Collaborating with MarketingScan during the implementation of our new "Quatuor" merchandizing approach in the self-service Cheese category allowed us to measure the impact and to validate the relevance of our views. The study results supported our application dossier for the firmly established 2010 French industry and business award organized by the French Merchandising Institute (IFM)…

By conducting the analysis of this major category-related project openly with the retailer, we were able to distance ourselves and to part with the sole objective of selling a project so that we could distance ourselves, ask ourselves the relevant questions and ultimately make a common religion of supporting the chosen approach.   Category Manager

This study on product associations within the shopping cart gives us food for thought regarding merchandizing, helps us make decisions regarding floor-space use and promotions. Regarding promotions in particular, this helps us strengthen our speech during the high points and to be proactive with distributors.   Catman Manager for Breakfast/PSA

I conducted a test in real-life situation within test areas and I gladly recommend MarketingScan. I was quite satisfied with the implementation of this test. Several main differentiating benefits : ● The stores from their test areas are "protected", particularly from our competitors' operations, and are made sensitive to tests. This is all the more…

Based on real purchases, the CZ segmentation study turned out to be an essential asset to complete and give a meaning to our traditional studies. It brought to light the existence of an economic axis (promotion vs. standard products market key entry), important for the shopper when he is in front of the shelf. It…

The study conducted with MarketingScan showed that our merchandising approach has generated an increase of the turnover and has activated the traffic on the product category. This analysis based on the own retailer stores and the support of CZ consultants throughout the study enabled us to make the difference and we finally managed to convince…

As the offer in the Warm Sauces category changed, it became essential for us to adapt our merchandising approach according to Hypermarket & Supermarket channels. Interpretation by channels enabled us to identify growth points specific to each channel. Today, quantifying the volume-related profit generated by our merchandising approach is paramount to the project resale and…

Consumer Zoom has fully satisfied our expectations: they were able to produce a strongly accurate methodology based on the loyalty card data which allows us to measure the impact on sales & shopper behavior of our merchandising concept. We appreciate the precious following of the CZ Consultant. Internally as well as externally. The CZ study…

MarketingScan study provides us with a more business-like perspective on the midday shopper. We were able to conduct a precise and simple assessment of the potential of a nomadic snacking pole. We can now actively advise retailers on the offers to be devised and the levers to be activated to create more growth.    Category…

We used Consumer Zoom to test our new merchandizing guideline, and we were forced to notice that the methodology is simple, easy to implement and so efficient!   National Merchandizing Manager  

We wished to test a new Merchandising approach that was really strategic for us, as we needed to measure precisely the impact on volumes and revenue of this new shelf organization. We have chosen MarketingScan to test this new approach because we both needed to test it in real conditions and have a turnkey solution…