Performance measurement

Florette
Florette
This study allowed us to accurately evaluate the impact of our advertising on our sales by dissociating the effects in terms of recruitment and retention of our buyers. We chose the MarketingScan solution because we were convinced - a fortiori during the COVID period - that only an exposure based on audimeters would allow a…
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Groupe Panzani
Groupe Panzani
We had the pleasure of working with MarketingScan on a media distribution issue on an iconic product in our portfolio: the Gnocchi to fry. The MarketingScan teams accompanied us on this project from start to finish, bringing us their expertise from many previous collaborations and allowed us to put in place the mechanics that would…
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France Télévisions
France Télévisions
We are very satisfied with this rigorous test conducted by MarketingScan in partnership with Danone and Mediacom. We have long been convinced that socio-demographic targeting is no longer sufficient and of the impact of France Télévisions' presence in media plans to optimise ROI. This still needed to be demonstrated, and that is the power of…
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JDE
JDE
Thanks to the MarketingScan study, we were able to precisely measure the additional turnover generated by our CRM program, with a very appreciable granularity of analysis: impact by source of recruitment, by activated sub-targets, according to seniority in the program and also with an extremely fine reading of effectiveness by range and product. In addition,…
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Bledina
Bledina
The results of the MarketingScan study on the impact of our CRM program allowed us to make informed and rational decisions. They will greatly help us optimize our action plan! Head of Media and CRM Group
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Philips
Philips
In our last campaign concerning one of our core product, One Blade, the MarketingScan study was able to make us quantify the impact of a digital investment (YouTube in that case), in support of our TV campaign. With significant uplifts, in term of volume and turnover on our offline sales, we could evaluate concretely the…
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Andros
Andros
Due to the evolution of the consumption patterns of the Spreadable category, it was essential for us to redesign the merchandising vision of the shelf. We chose to confront our new approach to the reality of the shoppers in the store with a turnkey test. In that test, MarketingScan teams take over negotiations with stores,…
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Unilever
Unilever
In order to increase the performances of our brands, we wished to measure the effect of a strengthening of their presence in Peak time TV. Considering the investment which it represents, it was very important to pre-test this strategy in real condition. Only the TV solution of MarketingScan allowed us to make it and to…
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Lactalis
Lactalis
Collaborating with MarketingScan during the implementation of our new "Quatuor" merchandizing approach in the self-service Cheese category allowed us to measure the impact and to validate the relevance of our views. The study results supported our application dossier for the firmly established 2010 French industry and business award organized by the French Merchandising Institute (IFM)…
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LU
LU
By conducting the analysis of this major category-related project openly with the retailer, we were able to distance ourselves and to part with the sole objective of selling a project so that we could distance ourselves, ask ourselves the relevant questions and ultimately make a common religion of supporting the chosen approach.   Category Manager
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Mondelez International
Mondelez International
This study on product associations within the shopping cart gives us food for thought regarding merchandizing, helps us make decisions regarding floor-space use and promotions. Regarding promotions in particular, this helps us strengthen our speech during the high points and to be proactive with distributors.   Catman Manager for Breakfast/PSA
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Mondelez International
Mondelez International
I conducted a test in real-life situation within test areas and I gladly recommend MarketingScan. I was quite satisfied with the implementation of this test. Several main differentiating benefits : ● The stores from their test areas are "protected", particularly from our competitors' operations, and are made sensitive to tests. This is all the more…
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MHD
MHD
With this MediaScan Affichage test, we were able to measure the precise impact of our campaign on sales. The results were both clearly presented and synthetic.   Market Research Analyst
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Johnson & Johnson
Johnson & Johnson
Based on real purchases, the CZ segmentation study turned out to be an essential asset to complete and give a meaning to our traditional studies. It brought to light the existence of an economic axis (promotion vs. standard products market key entry), important for the shopper when he is in front of the shelf. It…
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Procter & Gamble
Procter & Gamble
The study conducted with MarketingScan showed that our merchandising approach has generated an increase of the turnover and has activated the traffic on the product category. This analysis based on the own retailer stores and the support of CZ consultants throughout the study enabled us to make the difference and we finally managed to convince…
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Panzani
Panzani
As the offer in the Warm Sauces category changed, it became essential for us to adapt our merchandising approach according to Hypermarket & Supermarket channels. Interpretation by channels enabled us to identify growth points specific to each channel. Today, quantifying the volume-related profit generated by our merchandising approach is paramount to the project resale and…
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Bonduelle
Bonduelle
Consumer Zoom has fully satisfied our expectations: they were able to produce a strongly accurate methodology based on the loyalty card data which allows us to measure the impact on sales & shopper behavior of our merchandising concept. We appreciate the precious following of the CZ Consultant. Internally as well as externally. The CZ study…
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Sodebo
Sodebo
MarketingScan study provides us with a more business-like perspective on the midday shopper. We were able to conduct a precise and simple assessment of the potential of a nomadic snacking pole. We can now actively advise retailers on the offers to be devised and the levers to be activated to create more growth.    Category…
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Candia
Candia
We used Consumer Zoom to test our new merchandizing guideline, and we were forced to notice that the methodology is simple, easy to implement and so efficient!   National Merchandizing Manager  
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Barilla
Barilla
We wished to test a new Merchandising approach that was really strategic for us, as we needed to measure precisely the impact on volumes and revenue of this new shelf organization. We have chosen MarketingScan to test this new approach because we both needed to test it in real conditions and have a turnkey solution…
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Unilever
Unilever
The MarketingScan market research has allowed us to measure the impact on sales of a change in the Facebook/TV Mix Media in order to optimize our communication strategy and investments. Thanks to its unique Media test plan, MarketingScan is able to modify Media broadcast settings in a localized area. Indeed, we could easily modify pressures…
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