Post roll-out assessment

Your work on assortment raised much interest during category review by offering a point of view that was complementary but also much more intuitive and visual than traditional assortment optimization models (Assortman, Consumer optimizer...).   Research Manager

Through this first collaboration, Mc Cormick's Catman teams appreciated the quality of the MarketingScan service: the insights are operational and can be used directly in category reviews. The support, advice and exchanges on issues are of good quality and are on the agenda. There is real expertise generating real added value to our client approaches.…

This innovation assessment provided us with clear teachings as to our launch performance, a light on the additional sales generated, but also on its recruitment power and on the type of customer reached. This provides us with key elements to strengthen its positioning in stores. This MarketingScan innovation assessment has become "best practice" on a…

On our markets, launch analysis often comes late because of the lack of buyers in the study samples. Thanks to Consumer Zoom, we were rapidly able to draw a thorough assessment and to precisely analyze customer flows in order to fully understand the impact of our innovation on the performance of our existing mixes. Category…

With this innovation assessment, we were able to confirm that our marketing target was hit. We are now more confident in making investment decisions in support of this innovation, and therefore in securing its potential at retailers.    Brand Manager