Packaging test

We needed to evaluate quickly the emergence, the attractiveness and the understanding of the concept of our new ranges Légumiô in real life condition. Conducting this study in store with shoppers in real condition of purchase is really an added value for us. The answers provided are clear and concrete, and we can easily build…

Following our test, we are fully satisfied. We now have solid backed up figures to be used in-house. We are more confident in the future because we were able to anticipate the future actions of the brand and of the market within the test market. Thanks to the BehaviorScan methodology, we now have precise answers…