Market testing / new product

Ferrero strives for test in real life conditions whether we want to test a new product or a new merchandising strategy. This approach is much more relevant than a simulated test.This methodology is the only one able to guarantee more precise predictions. MarketingScan is seen as a best in class inside our group Ferrero regarding…

With the MarketingScan test market, we were able to validate our Marketing mix and our launch plan for Philadelphia. For example, the results had us question the efficiency of our TV advertising campaigns and later optimize the copy. Besides, we also adapted our promotional strategy, since we now know the most efficient way to invest…