Unilever
In order to increase the performances of our brands, we wished to measure the effect of a strengthening of their presence in Peak time TV. Considering the investment which it represents, it was very important to pre-test this strategy in real condition. Only the TV solution of MarketingScan allowed us to make it and to…
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The MarketingScan market research has allowed us to measure the impact on sales of a change in the Facebook/TV Mix Media in order to optimize our communication strategy and investments. Thanks to its unique Media test plan, MarketingScan is able to modify Media broadcast settings in a localized area. Indeed, we could easily modify pressures…
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