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Thanks to MarketingScan's operational recommendations we are able to list our actions. The restitution of the results was very clear, despite the complexity of the problems. We now know what are the priorities that enable us to ensure the success of our strategy.   Anaïs Caroff, CMI - Business Analyst

I conducted a test in real-life situation within test areas and I gladly recommend MarketingScan. I was quite satisfied with the implementation of this test. Several main differentiating benefits : ● The stores from their test areas are "protected", particularly from our competitors' operations, and are made sensitive to tests. This is all the more…

With the MarketingScan test market, we were able to validate our Marketing mix and our launch plan for Philadelphia. For example, the results had us question the efficiency of our TV advertising campaigns and later optimize the copy. Besides, we also adapted our promotional strategy, since we now know the most efficient way to invest…

With this MediaScan Affichage test, we were able to measure the precise impact of our campaign on sales. The results were both clearly presented and synthetic.   Market Research Analyst

The study conducted with MarketingScan showed that our merchandising approach has generated an increase of the turnover and has activated the traffic on the product category. This analysis based on the own retailer stores and the support of CZ consultants throughout the study enabled us to make the difference and we finally managed to convince…

As the offer in the Warm Sauces category changed, it became essential for us to adapt our merchandising approach according to Hypermarket & Supermarket channels. Interpretation by channels enabled us to identify growth points specific to each channel. Today, quantifying the volume-related profit generated by our merchandising approach is paramount to the project resale and…

MarketingScan study provides us with a more business-like perspective on the midday shopper. We were able to conduct a precise and simple assessment of the potential of a nomadic snacking pole. We can now actively advise retailers on the offers to be devised and the levers to be activated to create more growth.    Category…

With this innovation assessment, we were able to confirm that our marketing target was hit. We are now more confident in making investment decisions in support of this innovation, and therefore in securing its potential at retailers.    Brand Manager

The MarketingScan market research has allowed us to measure the impact on sales of a change in the Facebook/TV Mix Media in order to optimize our communication strategy and investments. Thanks to its unique Media test plan, MarketingScan is able to modify Media broadcast settings in a localized area. Indeed, we could easily modify pressures…