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Ferrero strives for test in real life conditions whether we want to test a new product or a new merchandising strategy. This approach is much more relevant than a simulated test.This methodology is the only one able to guarantee more precise predictions. MarketingScan is seen as a best in class inside our group Ferrero regarding…

At last, we are no longer alone to process this mega database: from methodology to synthesis, the MarketingScan team takes us through it and delivers ready-to use study results! This approach is complementary to our other panel tools, with the addition of the consumer point of view.   Category Management Manager

This innovation assessment provided us with clear teachings as to our launch performance, a light on the additional sales generated, but also on its recruitment power and on the type of customer reached. This provides us with key elements to strengthen its positioning in stores. This MarketingScan innovation assessment has become "best practice" on a…

Consumer Zoom has fully satisfied our expectations: they were able to produce a strongly accurate methodology based on the loyalty card data which allows us to measure the impact on sales & shopper behavior of our merchandising concept. We appreciate the precious following of the CZ Consultant. Internally as well as externally. The CZ study…

We used Consumer Zoom to test our new merchandizing guideline, and we were forced to notice that the methodology is simple, easy to implement and so efficient!   National Merchandizing Manager  

We wished to test a new Merchandising approach that was really strategic for us, as we needed to measure precisely the impact on volumes and revenue of this new shelf organization. We have chosen MarketingScan to test this new approach because we both needed to test it in real conditions and have a turnkey solution…

By analyzing all the TV advertising campaigns implemented on our market over the past few years, MarketScan was able to establish the causal relationship between sales progression and campaign characteristics. [...] Each product manager now knows the key success factors of his/her campaigns thanks to TVScan: quality and lifespan of the commercial spot, GRP, timing…