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Around BehaviorScan breakfast

Check out the list of interventions in 2011.

BehaviorScan, 6 real-life situation test towns in France

Read out the press released out more.

MarketingScan in «Special Edition» on Canal+

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MarketingScan in the 8 o'clock news on TF1

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Testimonials

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  Brand Leader Philadelphia
  «With the MarketingScan test market, we were able to validate our Marketing mix and our launch plan for Philadelphia. For example, the results had us question the efficiency of our TV advertising campaigns and later optimize the copy [...]»

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  Category Manager
  «I conducted a test in real-life situation within test areas and I gladly recommend MarketingScan. I was quite satisfied with the implementation of this test. Several main differentiating [...]»

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  Sauces Retailer Marketer
  «As the offer in the Warm Sauces category changed, it became essential for us to adapt our merchandising approach according to Hypermarket & Supermarket channels. Interpretation by channels enabled us to identify [...]»

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  Merchandizing Manager for Self-service Groceries
  «Retailers and manufacturers should be more professional regarding their merchandizing partnerships, i.e. set themselves clear objectives, follow up and monitor the implementation on site, and finally measure the performance gap [...]»

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• Sales development Director
  «Collaborating with Consumer Zoom during the implementation of our new "Quatuor" merchandizing approach in the self-service Cheese category allowed us to measure the impact and to validate the relevance of our views [...]»

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  Strategic planning Director
  «By analyzing all the TV advertising campaigns implemented on our market over the past few years, MarketScan was able to establish the causal relationship between sales progression and campaign characteristics [...]»

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  Marketing Director
  «Individual buying and advertising contact data from the MarketingScan panel members provide us with a solution identifying the best practices in TV advertising, and this without having to spend hours on it although it is a strategic [...]»

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  National Merchandizing Manager
  «We used Consumer Zoom to test our new merchandizing guideline, and we were forced to notice that the methodology is simple, easy to implement and so efficient!»

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