In-store product testing is extremely important for NPD process – the roll-out of a new product, marketing an innovative product – or for a change in packaging. It enables manufacturers to measure a product’s impact or potential by testing it on a real shelf alongside your competitors’ actual products and engage with real shoppers in the real-life environment of their everyday purchasing decisions. At MarketingScan, we are experts in product testing within the context of genuine environments. Our quantitative and qualitative testing protocols give you a deeper understanding of shoppers’ actual responses when confronted with your product. Is it noticed, considered, understood and eventually bought? MARKET TEST POST ROLL-OUT ASSESSMENT PACKAGING TEST A product’s success or failure relies heavily on the point-of-sale where we can get a good picture of its perception and appeal or detect potential pitfalls. Our criteria for reliable, objective product – or packaging – relevance analysis: MarketingScan’s test markets are located in areas that are representative of the French consumer behaviours. Our retail teams provide expert guidance during the testing process and deliver tailored research services to answer your business concerns. We work closely with the stores in our test areas. We manage the product listing, shelf replenishment, and daily store resupply on your behalf. If required, we can also handle the negotiation of local in-store and media activations so that the test protocol accurately replicates the product’s real-life purchase conditions. Our analysis works with real in-store sales collection, purchase and consumer behaviour data. You also have the option of interviewing buyers in-store or after using your product, as well as questioning non-buyers to understand why they made alternative selections.
There is nothing better than carrying out product and packaging tests in real stores based on genuine buying decisions
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St Michel
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