After the success of nutella B-ready, the best innovation in 2016, Ferrero is back in 2019 with the launch of nutella biscuits: a small round, golden biscuit in which the famous spread is placed and presented in a resealable bag of 22 units at the recommended retail price of €3.19.
A carefully prepared market entry since this new product has been tested in real conditions with MarketingScan
Jean-Louis Glace, Senior Brand Manager Innovation at Ferrero, discusses this announced success story and explains why the Ferrero group has been prioritising test markets in real conditions for many years.
In the case of the Nutella Biscuits launch, the test was used to estimate the volume potential (…) and above all to ensure that together they were really incremental for Nutella, the parent brand.
