Innovation is a race against time and your competition may fight back quickly. Therefore, getting a timely and in-depth understanding of consumer purchase behaviour must be your priority concern. Our valuable insights help you to maintain your new brands on store shelves and convince more retailers to list them. Our solution and the reliable insights gathered also enable you to optimise your marketing and sales activations within the very first weeks of your launch. Our methodology relies on the use of loyalty card data, enabling deeper insights than simple observation. By analysing this data source with unbeatable customer information access, we perform comprehensive post roll-out assessments with high levels of statistical reliability, as early as 2-3 months after your product’s market introduction. The results – based on participating stores – make it easy for you to precisely quantify the category and brand uplift. Due to the high customer numbers involved, the gain analysis can be carried out against a large range of competitors. Our approach is powerful and offers early data availability. It can be used to analyse a roll-out targeted at the whole of France as well as a test with a single French retailer.
A comprehensive evaluation based on loyalty card data
Confirm your marketing objectives and convince retailers
Primary purpose: a check on the soundness of your marketing objectives:
Gain useful insights to convince retailers, with reliable and objective data:
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General Mills
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