Today’s shoppers are given access to innumerable choices. Most buying decisions are made as they stand in front of store shelves. Therefore, merchandising has become an essential driver for increasing brand sales.
There are many opportunities to satisfy shoppers’ requirements, drive market growth, and increase your sales. You can develop new merchandising recommendations, adapt the shelf layout to the growing offer, look for growth opportunities beyond the original shelf with cross-merchandising, enhance the shopper’s experience etc.
An in-store merchandising test with MarketingScan gives you the required guarantees to reassure retailers. We understand that they expect to receive solid evidence of real sales impact of the merits of following your recommendations and before agreeing to a wider roll-out.
Two in-store testing solutions with the same merchandising expertise
With the rich experience of over such 400 tests to date (planogram, in-store material, signposting, furniture, secondary placement, etc), we provide you with two options:
1. A ready-to-use merchandising test:
We manage the negotiation, listing and follow-up, and we perform an impact analysis for your new layout on sales. The performance of the tested option in test stores across the various retail chains in our areas, is compared to a group of control stores.
2. A merchandising test in Auchan or Système U retail chains:
Are you interested in working with one of these retailers on new recommendations? We can help you with the setting up of paired test and control store groups and perform the impact analysis. We can also assist you to share the results with the retailer.
Use powerful arguments to convince retailers
- Incremental turnover for category, segments and brands
- Explanatory shopper dynamics (traffic, basket spend, purchase frequency, size of basket, crossover purchases, profiles, etc.)
- Aisle managers’ opinions
- Shoppers’ perceptions
Option to identify sales for each in-store location for cross-merchandising tests.
LU
By conducting the analysis of this major category-related project openly with the retailer, we were able to distance ourselves and to part with the sole objective of selling a project so that we could distance ourselves, ask ourselves the relevant questions and ultimately make a common religion of supporting the chosen approach. Category Manager
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Mondelez International
This study on product associations within the shopping cart gives us food for thought regarding merchandizing, helps us make decisions regarding floor-space use and promotions. Regarding promotions in particular, this helps us strengthen our speech during the high points and to be proactive with distributors. Catman Manager for Breakfast/PSA
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Bonduelle
Consumer Zoom has fully satisfied our expectations: they were able to produce a strongly accurate methodology based on the loyalty card data which allows us to measure the impact on sales & shopper behavior of our merchandising concept. We appreciate the precious following of the CZ Consultant. Internally as well as externally. The CZ study…
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Candia
We used Consumer Zoom to test our new merchandizing guideline, and we were forced to notice that the methodology is simple, easy to implement and so efficient! National Merchandizing Manager
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Procter & Gamble
The study conducted with MarketingScan showed that our merchandising approach has generated an increase of the turnover and has activated the traffic on the product category. This analysis based on the own retailer stores and the support of CZ consultants throughout the study enabled us to make the difference and we finally managed to convince…
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