CRM impact

Measure the ROI and optimize the targeting of your customer loyalty program

Customer relationship management programs (known as “CRM”, i.e. newsletter with recipe ideas or discount coupons and other paper consumer magazines, ect) are undergoing a major revival: indeed, in a context of increased competition and volatility of consumers, who are always better informed, acquisition strategies must now be accompanied by loyalty strategies. It is in this context that loyalty programs have acquired a new real value in recent years., by adapting to new uses and new channels (social networks, mobile, e-commerce, etc.).

The implementation of the new GDPR regulation almost sounded the death knell for CRM programs. But today, with respect for the use of personal data, all programms have been rethought in the digital and mobile age, they help brands by allowing them to focus on qualified data, in total transparency with their customers, to gain their trust and commitment.

A GDPR compliant methodology to measure the effectiveness of your CRM program in 4 steps.

The efficiency analysis of your CRM program aims to link your customer knowledge and their consumption, in order to evaluate the impact on their real purchasing behavior once exposed to the program, so that you can calculate the ROI of your CRM actions over time and optimize them if necessary.