verbatim-lester-en

Because a change of packaging remains a delicate process, full of pitfalls, testing new packaging before a national roll-out is a prudent, if not essential, approach.
For several years now, MarketingScan & iligo, an agency specialising in the study of shopper behaviour, have been helping manufacturers to evaluate their product mix using two solutions.

The Pack Impact tool measures the effectiveness of new packaging and identifies its impact on consumers, with a strong and original methodological bias: carrying out this measurement in a real shopping situation.
– In real shops
– At the actual point of purchase
– With real consumers and buyers in the category

The Pack Impact Online solution helps brands to identify the packaging channel that has the most impact with real buyers of the brand or category, while overcoming the limitations of brand/product penetration rates.
It makes it possible to measure and compare the effectiveness of several packaging options, and to define the best option for addressing their core target with certainty, identified passively, thereby avoiding the biases of targeting based on declarations.

Two protocols tested and approved by Émilie Primet, Senior Brand Manager Le Ster & Armor Délices!