How can you measure the actual sales impact of a TV sponsorship campaign and gain sufficiently granular insights to inform future media decisions?
Savencia uses Ad4Sales to measure the effectiveness of its TV activations and obtain concrete evidence to inform its media decisions.
At household level, Ad4Sales matches actual TV exposure with actual purchases. By comparing exposed and non-exposed households with similar profiles, the solution measures the campaign’s incremental impact on sales.
Discover Savencia’s experience and the key learnings from this measurement.
