With Ad4Sales, Materne by Bel measures the incremental impact of its media campaigns on real sales, helping the brand better manage its investments and adjust its next actions.
Ad4Sales, MarketingScan’s solution dedicated to media effectiveness measurement, makes it possible to analyse the incremental impact of campaigns on real purchases.
The solution combines households’ actual exposure to media campaigns, measured through Orange and SFR TV set-top boxes, with purchases observed from checkout receipts.
The comparison between exposed and non-exposed households, statistically matched, makes it possible to isolate the campaign’s own effect on sales.
As illustrated by the testimonial from Léa SULLIOT, Group Manager at Materne by Bel, this measurement helps brands validate their media choices, better manage their investments and quickly adjust their next actions, including in complex contexts such as highly promotional periods.
With Ad4Sales, brands can go beyond a reading based solely on exposure indicators and analyse the real effectiveness of their media campaigns using observed data, with no declarative input.
Discover the full Materne by Bel feedback carousel below:
