TV sponsorship is not only about the visibility it generates.
For advertisers, the key challenge is also to understand the incremental business impact these campaigns actually deliver in terms of sales.
With AD4SALES, MarketingScan measures the effectiveness of TV sponsorship campaigns based on real exposures and observed in-store purchases, across 350,000 representative households.
Thanks to its single-source approach, AD4SALES isolates the incremental impact of campaigns by analysing purchases among exposed and non-exposed households.
The result: a concrete measure of the impact of TV sponsorship on incremental revenue, new buyer recruitment recruitment, loyalty and the effect of repetition.
