Winner of the FEEF d’Or 2024 in the ‘sustainability’ category with Coopérative U, Wattwiller is giving the water market a boost with its innovative 5-litre carton fountain..
A real revolution, this innovation confirms the ecological commitment of the brand from the Ballons des Vosges Regional Nature Park.
This innovative packaging, the first bag-in-box format in the still water sector, is the result of a successful collaboration with Coopérative U.
By introducing consumers to a new use in a mature water market, this partnership is helping to reduce the use of plastic in the mineral water aisle.
The performance of this innovation, evaluated by MarketingScan, highlights some impressive results:
+44% incremental sales for the still water category
Significant recruitment of +8% of new buyers
These figures confirm the appeal of Wattwiller’s 5L carton fountain to consumers, reinforcing the brand’s sustainable and innovative approach.
