Damien Bénéteau, Director of Category Management, explains how Savencia validated a new segmentation of the self-service cheese department, evaluating its effectiveness in partnership with Système U & MarketingScan.

MarketingScan allowed us to have a really perfect reading of the contribution of this test. Our new merchandising organisation enables us to find 3 points more positive trend deviation than a standard implementation (…) [which translates into] both in terms of quantities purchased and number of buyers.

To find out more about the categorical approach tested
To find out more about the methodology used