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Media optimisation: quickly mesure the impact of a campaign on sales

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Merchandising: transforming fields tests into actionable insights for retailers

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Media effectiveness: measuring advertising performance in markets with varying weightings

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Innovation: make quick decisions thanks to in-store shopper feedback

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Mix Media: testing alternative plans without impacting the national network

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New Packaging: Ensuring a successful launch and optimizing understanding of the concept on the shelf

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Media Efficiency – Verbatim Google – Charlotte Hannaby

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Product testing – Verbatim Bordeau Chesnel – Margaux Lambourg

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Innovation – verbatim Royal Unibrew-Geyer – Alexandre Mariat

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