While evaluating your media plan’s impact still plays a major role in maintaining your competitiveness, making the right media allocation decisions has become essential to brand strategy in today’s digital era and in the face of changing consumer media habits. Our customers pursue a two-fold objective: The impact on sales, on buying behaviour and ROI calculations are key performance indicators: assess them with our tailor-made media testing solutions. Our comprehensive media impact solutions are perfectly adapted to assess your French media campaign against the competition, before their launch, while they are on air and after. One of our tests will fit your specific needs: Measuring the performance of your media plans before deciding, and getting the right insights for fine-tuning/optimising them. Measure your ROI accurately, get a deeper understanding of your consumers’ behaviour and learn how to improve your next campaigns.
Anticipate, assess, measure
1. MEDIA TESTING:
2. MEDIA POST-TESTING:
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We had the pleasure of working with MarketingScan on a media distribution issue on an iconic product in our portfolio: the Gnocchi to fry. The MarketingScan teams accompanied us on this project from start to finish, bringing us their expertise from many previous collaborations and allowed us to put in place the mechanics that would…
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In our last campaign concerning one of our core product, One Blade, the MarketingScan study was able to make us quantify the impact of a digital investment (YouTube in that case), in support of our TV campaign. With significant uplifts, in term of volume and turnover on our offline sales, we could evaluate concretely the…
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In order to increase the performances of our brands, we wished to measure the effect of a strengthening of their presence in Peak time TV. Considering the investment which it represents, it was very important to pre-test this strategy in real condition. Only the TV solution of MarketingScan allowed us to make it and to…
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Through the MediaScan Exposure Effect post test, we were able in a single study to understand the holistic effects of our communication : The impact of our campaign in terms of creative impact, visibility and brand linkage . Its strength to foster call to action within our consumers and its impact on awareness, brand image.…
Read More Coca-Cola
By analyzing all the TV advertising campaigns implemented on our market over the past few years, MarketScan was able to establish the causal relationship between sales progression and campaign characteristics. [...] Each product manager now knows the key success factors of his/her campaigns thanks to TVScan: quality and lifespan of the commercial spot, GRP, timing…
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