As French FMCG sector specialists, we help leading manufacturers, retailers, media agencies, and media networks to form solid decisions based upon consumer and sales data.
MarketingScan relies on proprietary and complementary data sources and capabilities: Our proprietary testing and measurement solutions are deeply set in the real world. We can assess a product at any stage in its life cycle. MarketingScan was founded in 1994. Its ownership is shared 50/50 by Médiamétrie, the French leader in audience measurement, and GfK, the 4th largest global market research company.Our expertise focuses on two core areas
In actual distribution and buying conditions.Unique testing and measurement solutions
GfK and Médiamétrie Joint Venture
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