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MarketingScan’s 3 PROPRIETARY TESTING AND MEASUREMENT SOLUTIONS:

A single-source panel (media & consumer behaviours) targeted at 3 urban areas representative of French consumers: Angers – Le Mans – Poitiers

Hypermarket and Supermarket sales data for these same catchment areas, with a total population of over 600,000 inhabitants

Data from the 16 million loyalty cards distributed by 3 French retail groups (Auchan, Système U and Cora)

A/B TESTING

  • 3 representative and captive test areas
  • Different media activation options offered:
    • Digital: Using geotargeting and in liaison with the media networks, we create and place customised campaign spots or we can cut them
    • TV: We create or substitute spots across 2 test areas using MarketingScan’s studio
  • Retail panel
  • Consumer panel
  • Continuous promotional audit
  • Across all devices