Testimonials
«This innovation assessment provided us with clear teachings as to our launch performance, a light on the additional sales generated, but also on its recruitment power and on the type of customer reached.
This provides us with key elements to strengthen its positioning in stores. This Consumer Zoom innovation assessment has become "best practice" on a European scale in matters of product launch analysis in France.»
Senior Product Manager
«On our markets, launch analysis often comes late because of the lack of buyers in the study samples. Thanks to Consumer Zoom, we were rapidly able to draw a thorough assessment and to precisely analyze customer flows in order to fully understand the impact of our innovation on the performance of our existing mixes.»
Category Insight Manager
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Version française