Testimonials

«BehaviorScan provides results that are easy to understand and to resale to trading groups as they are real and involve the retailer. Reports on this study are also good abroad, which leads us to measure the ROI of any in-store action.

At the end of the study, we are confident that the system will be well received by shoppers as well as by concerned retailers.»

Shopper Insights Manager France Benelux

«Our approach is more convincing; we have factual elements to highlight our project with retailers.»

Group Manager

«With the TV media BehaviorScan test, I was able to measure the precise effect of suppressing an item from my brand:

● Suppressing the item presents a positive ROI
● It develops customer loyalty

Besides, thanks to TVScan, which is a unique monitoring device to measure real exposure to TV advertising, I was able to determine the optimum number of contacts necessary to optimise my future investments. In fine, I was able to convince the teams to conduct an extra TV campaign during the year.»

Product Manager