E-Marketing.fr (May 2011)
"Real-life situations take on a new dimension", article presenting new test perspectives following the merger between MarketingScan and Scannel, published on E-Marketing.fr in May 2011.
MarketingScan in «Special Edition» on Canal+ (February 2011)
A report explaining how test markets work using the town of Anger as an example, broadcast in «Special Edition» by Bruce Toussaint on Canal+.
MarketingScan in the 8 o'clock news on TF1 (January 2011)
A report broadcast on TF1 on how MarketingScan Consumer Samples work, using the test conducted in Angers on the American cheese most sold worldwide.
Ouest France (January 2011)
"MarketingScan studies the habits of dwellers from Le Mans", article published in Ouest France in January 2011.
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