MarketingScan

Each month in Marketing Magazine, read the MarketingScan barometer on personal consumption expenditure progression in hypermarkets and supermarkets.

June 2011 analysis

As we predicted in May, French household expenditures dropped in June 2011.

With the switch of Ascension and Pentecost bank holidays over from May 2010 to June 2011, household attendance in hypermarkets and supermarkets decreased. The average number of check out sales operations therefore went from 6.1 to 5.7, i.e. a step back of -7%, thus validating the economic aspect of the recovery noticed last May.

In the end, with such a "complicated" month of June, personal consumption expenditure is spread over the 1st semester 2011.


MarketingScan barometer methodology: Calculated each month for the 9000 households from the sample group, this indicator measures all the amounts that a MarketingScan panel member spends on average in all the hypermarkets and supermarkets of Angers and Le Mans (12 hypermarkets and 11 supermarkets).

Download the June 2011 Barometer